For my PR 524: Multimedia Content Creation for Brand Storytelling midterm I created advertising elements for Urban Decay Cosmetics to promote its products for the start of the summer season. The goal was to create realistic and strategic content that represents the brand’s image/style and resonates with its target audience. Below you can find four originally designed Instagram posts with written copy, two out-of-home advertising elements and one blog post.
Disclaimer: I have no affiliation with the Urban Decay brand & the below work was made for a class project.
SOCIAL MEDIA: INSTAGRAM POSTS
OUT OF HOME ADVERTISING: BILLBOARD
OUT OF HOME ADVERTISING: BUS SHELTER
The best Urban Decay products for a no-makeup look at the beach
Stay effortlessly glowing all summer long
Listen, we all think we look cute and put together on the beach when in reality our skin is greasy-looking from sunscreen, our hair is up in a crazy bun and our makeup is running down our faces. Of course, we all want to show up to the beach looking naturally dewy and effortlessly put together, but let’s be real… that is rarely the case.
That’s where we come in! At Urban Decay, we have perfected the makeup necessities you need in your beach bag this summer to stay looking fresh under the sun. Let’s introduce you to your new best friends:
Hydromaniac Tinted Glow Hydrator
Voted Best Tinted Moisturizer by Glamour Beauty Awards 2021, our medium coverage foundation will not leave you disappointed. Its 24-hour coverage (yes, you read that correctly) instantly hydrates the skin while leaving a natural fresh glow finish. With its lightweight feel, you won’t even remember you have it on. After slathering your face with SPF, add some of our Hydromaniac Tinted Glow on top and your skin will thank you later.
This summer, treat your lashes to our vegan, plant-powered mascara that will give your lashes volume and lift for a natural false eyelash look. And the best part, our Wild Lash Mascara is made from natural ingredients like avocado oil that will keep irritation at bay while providing long-lasting and smudge free wear for those long days at the beach.
All Nighter Vitamin C Setting Spray
Last but certainly not least, the fan-favorite All Nighter Vitamin C Setting Spray. Powered with Vitamin C, our setting spray is the cherry on top for perfecting your no-makeup beach look. Not only will it give you that extra glow, but our All Nighter Setting Spray is designed to lock in makeup for up to 16 hours. All you have to is spray and let it work its magic.
Say goodbye to the days of sweaty makeup looks on the beach. With these essential products, you will look effortlessly put together all summer long. Enjoy!
Jenna Kline 