For my PR 508 Public Relations and Advertising Fundamentals and Strategy final project I, along with my two classmates, developed a one-year integrated communications plan for the luxury grocery store Erewhon. We followed USC’s Strategic Integrated Planning Model to create a meaningful and detailed campaign for the launch of Erewhon in New York City. My group and I created proof-of-concept work through research and creative/strategic thinking to execute a seamless and realistic campaign. Below you can find our final paper, which highlights detailed elements of our campaign.
Disclaimer: I have no affiliation with the Erewhon brand & the below work was made for a class project.
Jenna Kline 