For my PR 464 Advanced Lifestyle Public Relations final project we were to research major Gen Z lifestyle trends that are disrupting traditional lifestyle industries. I created a PESO campaign for Cheerios to help the brand adapt and relate to Gen Z’s changing breakfast habits. In addition to the PESO campaign, I created two Instagram mockup posts to showcase two PESO concepts as well as perform research to best understand Gen Z to create a well-conceived creative campaign concept.
Disclaimer: I have no affiliation with the Cheerios brand & the below work was made for a class project.
Jenna Kline 